About
Building digital products that move metrics
I am an E-commerce & Digital Solutions Specialist with 6.5 years of experience leading enterprise digital transformation, product ownership, and business analysis across global organizations. I partner with cross-functional teams to translate complex business needs into intuitive, high-performing digital products.
My passion lies in solving complex user problems, driving digital product growth, and engineering data-driven business solutions that move key metrics — from conversion and revenue to customer satisfaction and NPS. I thrive at the intersection of strategy, technology, and customer experience.
I am positioned to deliver impact in Product Manager and Digital Project Lead roles, where I can own the product lifecycle end to end and align stakeholders around a clear, measurable vision.
Experience
A track record across enterprise digital delivery
E-commerce & Digital Solutions Specialist
Oct 2024 — PresentDubai World Trade Centre
- Lead cross-functional collaboration across product, engineering, marketing, and operations to deliver digital initiatives.
- Drive e-commerce UX improvements that streamline customer journeys and increase conversion.
- Apply data-driven optimization to continuously refine digital products and campaign performance.
- Manage digital product lifecycles from discovery and requirements through launch and iteration.
- Improve Net Promoter Score (NPS) by aligning experience improvements with measurable customer outcomes.
Oracle Commerce Cloud Developer / Consultant
Jun 2021 — Oct 2024SoftClouds
- Designed and delivered enterprise Oracle Commerce Cloud (OCC) implementations for global clients.
- Owned requirements gathering, solution design, and stakeholder alignment as a consultant.
- Built and customized storefront experiences, integrations, and commerce workflows.
- Acted as the bridge between business stakeholders and technical delivery teams.
Capgemini
Dec 2018 — Jun 2021Capgemini
- Associate ConsultantJan 2021 — Jun 2021
- Senior AnalystNov 2020 — Jan 2021
- Software EngineerDec 2018 — Nov 2020
- Progressed across engineering and consulting roles, taking on increasing ownership and analysis responsibilities.
- Delivered software solutions and supported digital transformation programs for enterprise clients.
Education & Certifications
Credentials that back the craft
Education
Bachelor of Engineering
Engineering
Certified ScrumMaster
Scrum Alliance
SAFe 6 Practitioner
Scaled Agile
Professional Scrum Master I
Scrum.org
Contact
Let's build something impactful
Open to Product Manager and Digital Project Lead opportunities. Reach out and I'll get back to you shortly.